News

The Cost of Rushing to Launch: Google's 100 Billion Dollar Mistake

Marco

Feb 13, 2023 — 1 min read

Reflection on Thursday evening

It's often said that launching a product that hasn't been thoroughly tested, validated, and reviewed can have negative consequences.

But why is this the case? A real-life example from Google provides a clear explanation.

They recently released their "ChatGPT competitor" into the market, but it wasn't ready for launch. As a result, they experienced a 9% loss in stock market value, a drop of 100 billion dollars.

100 billion dollars.

This demonstrates that no matter how mature a company may be, involving designers, researchers, and undergoing a thorough peer review can save a significant amount of money and prevent costly mistakes.

Don't wait until it's too late.

#UXresearch #UserExperience #ProductDesign

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From Visuals to Experiences: How Our Organization is Redefining the Role of Designers

Design and Development: Better Together

How to get the buy-in from stakeholders

"How do I start building a design system?" - part 2